Point A
Demand for investor commercial real estate is expensive and uneven: decisions take long, the ticket is high, random traffic does not pay off. Leads arrived in waves, campaigns ran without daily management, and the link between advertising and sales was visible only by feel.
What we did
Investor-focused positioning, offers per property type, a clear showcase of projects.
Paid search with daily bid and budget management: search, networks, retargeting.
Landing pages and quizzes per property type, CRM and lead qualification before the broker meeting.
End-to-end analytics down to the deal. Agents calculate campaign unit economics and switch off what burns the budget.
Point B
Marketing now runs as a managed loop: 3,145 leads over the engagement, transparent cost per lead in every channel and a second year of working together.