matveo
AI · DIGITAL MARKETING

We build systematic marketing,
amplified by AI

More sales from the same budget: powered by our own Matveo AI system.

How the system works
StrategyAnalyticsPromotionSalesPropTech
The market

The marketing market has split into two layers

Content layer

Posts, banners, contractors per task. Marketing as a stream of activities: the budget is spent, the reports look pretty, the link to sales lives in words.

System layer

Campaigns, funnels, unit economics, AI agents in one loop. Every ruble is visible from impression to contract. This is the system layer. This is where we work.

When the lead gets more expensive, the winner is whoever controls the whole system.

The system

What the Matveo AI system is

We produce real-estate marketing from idea to deal. One loop instead of a set of contractors.

01
Strategy and creative

Project positioning, offers, brand platform, creative that sells square metres, without decoration.

02
Traffic and campaigns

Search, social, seeding, display. Bids and budgets managed daily, by hand and by agents.

03
Funnels and sales

Landing pages, quizzes, CRM, scripts, nurturing. We bring the lead to a meeting and control the path to the contract.

04
Analytics and AI agents

End-to-end analytics down to the deal. Agents calculate campaign unit economics every day and switch off what burns the budget.

AI here is not a chatbot on the site. It is a workforce that does in a day what used to take the team a week. That is why the same budget produces more sales.

How we start

We start with an audit, no retainer at the door

  1. 01
    Marketing audit
    2 weeks

    We break down campaigns, the funnel, analytics and cost per lead. You get a map: what leaks, what to strengthen, what to switch off, with numbers and a plan.

    The audit fee is credited toward the pilot.
  2. 02
    Pilot

    We implement the key findings of the audit on one project. The goal of the pilot: a measurable improvement in cost per lead or conversion to deal.

  3. 03
    CMO subscription

    The full marketing loop managed by Matveo: team, system, agents. A monthly format with transparent metrics.

  4. 04
    Partnership for results

    For clients who have been through the pilot: part of the fee is tied to sales.

If after the audit you decide to work without us: you keep the map of your marketing and can act on it yourself.

More about the audit
Cases

Cases

Numbers from projects we run. Client names are hidden: NDA.

All cases
Products

We build tools that we sell as work

Internal agents and public services for real-estate marketing: from campaign unit economics to branded content generation. Some of the tools we open to the market.

Product catalogue
Ruslan Matveev
Founder and team

Who is behind this

Ruslan Matveev · Founder of Matveo

My name is Ruslan Matveev. For 12 years I have been building marketing and sales in real estate, working in 6 countries. Matveo: my team and my system. I am personally accountable for every project.

More about me · rusmatveev.comTeam
Questions

Questions

Short answers to what people ask most often.

  • We do not replace people. We install a system in which your team does more. The audit will show where it leaks today.

  • Agencies sell people’s hours and report activities. We sell a working loop and report cost per lead and sales. The tools we use we build ourselves: you can see them in the catalogue.

  • It calculates campaign unit economics daily, reallocates budgets, prepares creatives and content, and tests hypotheses faster than a team does by hand. All the numbers are in the cases and in the audit.

  • Because it is a working product with a map and a plan, and the team spends 2 weeks on it. Free audits exist to sell a retainer. Ours is credited toward the pilot if you decide to continue.

  • When the product is raw, the price is far above the market, or you need “marketing a week before handover”. The system needs a horizon of at least a quarter.

Audit

Find out where sales are hiding in your marketing

An audit in 2 weeks: a map of your marketing, numbers and a plan. The fee is credited toward the pilot.

We reply within one business day. No mailing lists, no “just checking in” calls.